Cambria
Sponsored Youth Baseball 2016

Case Study

Campaign Objective

We worked to sponsor local youth baseball leagues generating awareness of Cambria’s brand and products. Teams were strategically sponsored in client-preferred high-income communities and were supplied with high performance Champion athletic uniforms and hats with the Cambria logo prominently displayed on each.

Teams ranging from U4 – U12 were included in the sponsorship and wore the jerseys throughout the spring season.

zip code specific

202 teams

x
impressions

Creative

Each youth baseball player received:
(1) Cambria Logoed Champion Jersey
(1) Cambria Logoed Baseball Cap
(1) Cambria Swag Bag
Each youth baseball league received:
(2-4) 3’x5’ logoed vinyl banners

Minneapolis, MN

Orono Baseball Association – 8 teams

“ Thank you so much for the jerseys. They looked awesome and the kids loved them”
– Orono Baseball Association

Indianapolis, IN

Avon Junior Athletic Association – 30 teams

“Thank you for the sponsorship! Our league, parents, and the players loved the look of the jerseys.”
-Avon Junior Athletic Association

Cleveland, OH

Stow Youth Baseball – 12 teams
Medina Youth Baseball – 10 teams

“Thanks for your sponsorship”
– Stow Youth Baseball

Cincinnati, OH

Mason Youth Baseball – 13 teams
Lakota Sports – 17 teams

Columbus, OH

OYAA – 28 teams

“Thanks again. This program was a great help to us!”
– OYAA

Pittsburgh, PA

North Fayette Athletic Association Little League – 20 teams

“Thank you for the great benefit Cambria added to the North Fayette Athletic Association, with Cambria providing the uniforms it allowed us, as a Board, to vest more funds back into the program without having to increase registration prices to our families; thereby, keeping this great youth activity affordable to all families.
This year, as an example, we were faced with a dilemma of a failing deck around one of our concession areas that would cost the league over 10 thousand dollars to replace, we would have had to pass these costs directly across to registration, but due to Cambria, we instead had our typical uniform funding available to cover this.

Thank you again for your support of the North Fayette Athletic Association”
– North Fayette Athletic Association

Louisville, KY

Simpsonville Park & Recreation – 18 teams

“Simpsonville Park & Rec wants to thank Cambria for their generosity. We look forward to many more years of working together!”
– Simpsonville Park & Rec