DDPH HPV

Case Study

Campaign Objective

The Delaware Department of Health utilized All Points Media’s network of physicians offices, fitness centers, and grocery stores to reach women in Delaware. The network was used to place signage and offer take-home brochures to provide information about the benefits of early vaccinations to prevent HPV and decrease cases of HPV-related cancer among women throughout the state.

4 Weeks
STATE OF DELAWARE
ZIPCODE SPECIFIC

Physician Offices
Fitness Centers
Grocery Stores
Reaching Mothers/Women

3,112,500
IMPRESSIONS

Creative

Grocery Stores
6”x9” cart cards
Physician Offices
2’x3’ framed poster & rack cards
Fitness Centers
2’x5’ banner & rack cards

Media

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