DE OHS – DUI Real Time
Case Study
Campaign Objective
Select Bars and Restaurants displayed signage to promote the Text Taxi 99000 for a list of cabs in their area
Alert patrons to the weekly check points throughout the state
Caution against DUI
Promote driving sober
24 Weeks
Statewide
300 Total Displays
20,760,000
IMPRESSIONS
Creative
- Each location displayed:
2’x3’ poster
(2) 14” x 18” mirror clings
