DUI Real Time 2

Case Study

Campaign Objective

The Delaware Office of Highway Safety utilized All Points Media’s Network of bars and restaurants throughout Delaware to place signage with the goal of reducing the number of DUIs and DUI-related fatalities in the state. By placing 2’x3’ posters and mirror cling in local bars, All Points Media was able to bring awareness of the DUI checkpoints that were up every weekend throughout the state and encouraged drinkers to take a cab instead of drinking and driving.

12 Weeks
Statewide

65 Bars and Restaurants
8 Added Value Locations

830,400
IMPRESSIONS

Creative

Each Bar Displayed:
2’x3’ Poster
Mirror Cling

Media

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