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Humana

Case Study

Campaign Objective

To inform seniors in select markets about the Humana Gold Plus Integrated Medicare-Medicaid Plan. This plan boasts added benefits such as no costs for doctors’ visits or hospital stays, no or low co-pays for prescriptions, and extra dental care and vision care benefits.

16 WEEKS
Statewide Illinois
Zipcode Specific

SENIOR CENTERS

4,605,248
IMPRESSIONS

Creative

  • Each location had (1) 2’x3’ framed poster and (4) 8”x8” folding table graphics.

Media

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