Humana
Case Study
Campaign Objective
To inform seniors in select markets about the Humana Gold Plus Integrated Medicare-Medicaid Plan. This plan boasts added benefits such as no costs for doctors’ visits or hospital stays, no or low co-pays for prescriptions, and extra dental care and vision care benefits.
16 WEEKS
Statewide Illinois
Zipcode Specific
SENIOR CENTERS
4,605,248
IMPRESSIONS
Media
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