Metrolink

Case Study

Campaign Objective

Metrolink utilized All Points Media’s network of Cafés and Gyms to promote The Metrolink Ride & Win Sweepstakes which rewarded riders for their purchasing behavior by offering a chance to win weekly and grand prizes.

4 WEEKS
ZIPCODE SPECIFIC

17 Cafes
13 Gyms
30 Freestanding
Cardboard Standees
30,000 Tear Sheets

1,125,000
Impressions

Creative

Each location displayed one 2’ x 5’ freestanding cardboard standee.
Each cardboard sign had 1,000 quantity tear sheets in a 4′ x 4′ pad affixed to the cardboard standee.

Media

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