Microsoft Garden City

Case Study

Campaign Objective

Six Boys and Girls Clubs located in Nassau County, New York displayed signage informing their communities about the Microsoft Store Opening at Roosevelt field Mall in Garden City, NY to celebrate the store opening. Microsoft sponsored a Demi Lovato concert and ticket giveaway for free admission.

4 WEEKS
County specific

6 Recreation Centers
6 Displays

491,400
Impressions

Creative

2’ x 5’ Standing Banner directing families to live performance and ticket giveaway at the store opening event
2’ x 5’ Standing Banner highlighting promotional pricing for Microsoft Tablet

Media

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