Paramount Advantage 2

Case Study

Campaign Objective

Paramount Advantage reached out to Medicaid eligible residents with an average household income of less than $30,000 in Ohio through All Points Media’s network of libraries, dollar/variety stores, food banks, churches, check cashing stores, and walk-in clinics to promote a low-cost Medicaid product and increase enrollment.

12 WEEKS
Statewide

135 CONTRACTED LOCATIONS

X
TOTAL IMPRESSIONS

Creative

Each location received:
(1) 5’ x 2’ Vinyl banner stand
(1) Tear pad

Media

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