Paramount Elite
Case Study
Campaign Objective
Paramount Health Care used All Points Media’s network of senior centers, pharmacies, bowling alleys, and gyms to reach eligible seniors of Northern Ohio and Southeast Michigan to promote their Paramount Elite Medicare product and increase enrollment during open enrollment.
8 WEEKS
COUNTYWIDE
SENIOR CENTERS
GYMS
SALONS
BOWLING ALLEYS
DOCTORS OFFICES
x
IMPRESSIONS
Creative
- Each location displayed a 2’ x 5’ Vinyl Banner Stand with an attached caddy filled with 100 brochures
Media
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