Petsmart 7
Case Study
Campaign Objective
PetSmart used All Points Media’s network of dog parks in Alabama, South Carolina, California, Maine, and Louisiana to raise awareness among pet owners to PetSmart’s newest store openings in each market.
4 Weeks
Zipcode specific
Albertville, AL
Columbia, SC
El Centro, CA
Scarborough, ME
Lafayette, LA
Goleta, CA
X
IMPRESSIONS
Creative
- Each dog park/park displayed:
(1) 3’ x 5’ vinyl banner
Media
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