Texas Children’s Health Plan

Case Study

Campaign Objective

Texas Children’s Health Plan used All Points Media’s network of recreation centers, laundromats, and salons targeting women in need, who had or were expecting children, in Houston and Beaumon-Port Arthur, Texas by placing signage illustrating their Medicaid and CHIP programs and their large network of doctors and resources to increase membership.

4 WEEKS
Houston, TX
Beaumont-Port Arthur, TX
Zipcode Specific

98 LOCATIONS

XX
IMPRESSIONS

Creative

Each recreation center received:
(1) 5’x2’ Vinyl Banner Stand
(50) 4”x9” Double Sided Rack Cards Attached to Banner
(2) 12”x18” Posters
Each laundromat received:
(1) 2’x3’ Framed Poster
(50) 4”x9” Double Sided Rack Cards Attached to Poster
(3) 8”x8” Folding Table Graphics
Each salon received:
(1) 5’x2’ Vinyl Banner Stand
(50) 4”x9” Double Sided Rack Cards Attached to Banner

Media

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