Texas Department of
State Health Service
Case Study
Campaign Objective
The Texas Department of State Health Services and WIC utilized All Points Media’s network of OB/GYN and Pediatrician offices to target low-income, young mothers and mothers-to-be by placing signage and brochures in office lobbies. The signage and brochures highlight the importance of breastfeeding exclusively for the first 6 months which provides the child with immunizations against various diseases.
4 WEEKS
Statewide
89 DISPLAYS
4,450 RACK CARDS
XX
IMPRESSIONS