Texas Department of
State Health Service
Case Study
Campaign Objective
The Texas Department of State Health Services and WIC utilized All Points Media’s network of OB/GYN and Pediatrician offices to target low-income, young mothers and mothers-to-be by placing signage and brochures in office lobbies. The signage and brochures highlight the importance of breastfeeding exclusively for the first 6 months which provides the child with immunizations against various diseases.
4 WEEKS
Statewide
89 DISPLAYS
4,450 RACK CARDS
XX
IMPRESSIONS
Creative
- Each location had:
(1) 2’x3’ Framed Poster with an attached Brochure Caddy
(50) 4”x9” Double Sided Rack Cards - The Rack Cards were an English copy on one side, and Spanish copy on the back side.
