Texas Department of
State Health Service

Case Study

Campaign Objective

The Texas Department of State Health Services and WIC utilized All Points Media’s network of OB/GYN and Pediatrician offices to target low-income, young mothers and mothers-to-be by placing signage and brochures in office lobbies. The signage and brochures highlight the importance of breastfeeding exclusively for the first 6 months which provides the child with immunizations against various diseases.

4 WEEKS
Statewide

89 DISPLAYS
4,450 RACK CARDS

XX
IMPRESSIONS

Creative

Each location had:
(1) 2’x3’ Framed Poster with an attached Brochure Caddy
(50) 4”x9” Double Sided Rack Cards
The Rack Cards were an English copy on one side, and Spanish copy on the back side.

Media

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