United Healthcare Missouri
Case Study
Campaign Objective
UnitedHealth Care utilized All Points Media’s network of convenience stores and laundromats throughout Missouri to reach low income adults to generate awareness about UnitedHealth Care’s affordable healthcare coverage and to drive enrollment.
8 WEEKS
STATEWIDE
St. Louis
20 Convivence stores
5 Laundromats
Springfield
6 convenience stores
2 laundromats
Kansas City
12 convenience stores
5 Laundromats
1,510,000
IMPRESSIONS
Creative
Convenience Stores Received:
- (1) 2’ x 3’ Double Sided Ceiling Poster
- (1) 12” x 12” Window Graphic
Laundromat Received:
- (1) 3’ x 2’ Framed Poster
- (2) 12” x 12” Folding Table Graphic
Media
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