WellCare Upstate New York
Case Study
Campaign Objective
Using All Points Media, the WellCare Program worked to raise awareness of senior citizens in Upstate New York to promote their Medicaid and Medicare options during open enrollment by displaying signage in senior centers.
12 weeks
County Specific
21 Senior Centers
756,000
IMPRESSIONS
Creative
- Each location displayed:
2’x5’ vinyl banner
(100) 8.5”x11” take away tri-fold brochures
Media
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