WellCare
Case Study
Campaign Objective
Using All Points Media, the WellCare Program worked to raise awareness of senior citizens about affordable Medicare and Medicaid coverage plans available in the Kings, Queens, Bronx, areas of New York by displaying signage in senior centers.
12 weeks
Zipcode specific
47 Senior Centers
2,030,400
IMPRESSIONS
Creative
- Each Senior Center displayed:
2’x5’ vinyl banner and stand
Brochures
Media
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