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WellPoint BlueCross BlueShield

Case Study

Campaign Objective

BlueCross BlueShield used All Points Media’s network of senior centers and paratransit shuttles across the United States by placing signage in senior centers and displaying panel graphics on paratransit shuttles informing seniors of Medicare plans available through BlueCross BlueShield.

8 weeks
Nationwide

30 Senior Centers
18 Paratransit

17,297,640
IMPRESSIONS

Creative

  • Each senior center location displayed:
    2’x5’ vinyl banner and stand.
  • Each paratransit vehicle displayed:
    (2) 5’x2’ graphics, one on each side.

Media

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